We make new ways to play.

Reinventing the joystick.

A new era needs a new path. Drift, play, and dead zones have troubled game controllers since the joystick was born. We reinvented the optical joystick so input precision is no longer a pain point for couch gaming. Meet BASH Controller at gamescom 2026 and see what it changes.

Exploded view of the BASH joystick mechanismBASH game controller
AXISRAY LAB booth location and zones at gamescom 2026, booth 10.1-B024

Do you enjoy the grind?

Building something new is always painful and rewarding. Every version brings unexpected problems, but we enjoy the fight—leveling up is part of every adventure and every game.

BASH Controller prototypes and engineering samples, from joystick experiments to complete controller forms

Hardware is only the beginning.

New hardware unlocks new ways to design games. We build games ourselves, encounter the problems before other developers do, and turn fully tested lessons into robust protocols and plugins. To put it all to the test, we created ASHEN SEA to test and demonstrate its full range of features.

Bridging humans and AI.

Drawing on our experience in robotics, we explore more authentic and immersive human–AI interaction in games. Gestalt System is one practical step in that exploration.

We're ordinary people, too.

People connect to form an organization. We believe people determine its shape and capabilities. The open seats below represent the capabilities we hope to strengthen. If we've overlooked what you can bring, ask us to add another desk.

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Explore our fellow studios.

In case your curiosity goes beyond games, here are a few more places to look.